US Singers Ariana Grande and Demi Lovato Part Ways with Manager Scooter Braun

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Sources with knowledge of the matter said Lovato’s departure from Braun’s management was agreed upon by both parties mutually and amicably.

US singers Demi Lovato and Ariana Grande have parted ways with music manager Scooter Braun, the music mogul who also manages artists such as Justin Bieber and Tori Kelly and who made headlines for a long-running dispute over Taylor Swift’s master recordings.

Sources familiar with the matter said Lovato and Braun, who both shared a working relationship for four years, parted ways mutually and amicably.

The news of Grande and Lovato’s departure comes after reports emerged that Bieber was also looking to leave his longtime management under Braun. According to reports, the duo haven’t spoken in months. They have been working together since 2007, which was the beginning of the 29-year-old singer’s career.

However, sources familiar with their deal have said both have not split, and the “Peaches” singer is not looking for new management.

Lovato signed with Braun in 2019, following her recovery from hospitalisation the year before for an accidental drug overdose.

Under Braun, Lovato released two studio albums, “Dancing with the Devil… the Art of Starting Over” in 2021 and “Holy Fvck” in 2022. The singer is gearing up to release her new album “Revamped” in September.

Billboard, which was the first to report Lovato’s development, has said the songwriter is seeking new management.

Despite their professional partnership coming to an end, Lovato and Braun remain friendly. Braun celebrated Lovato’s birthday via his Instagram on Sunday, writing: “Happy Birthday to one of the kindest souls out there.”

Whisperings about Grande’s exit were stirred up online after Puck News founding partner Matthew Belloni tweeted that the singer and songwriter left Braun’s management.

There are no details on whether Grande will work with Braun in any other capacity.

Grande signed with Braun under his SB Projects – which is now HYBE – in 2013. That same year, Grande released her debut album “Yours Truly,” which will hit its 10th anniversary on August 30. The project signified Grande and Braun’s first collaboration together. A deluxe version of the album was released Saturday in celebration of the feat.

Braun is one of the world’s most successful music managers, with clients including David Guetta, Black Eyed Peas, Ava Max, Carly Rae Jepson, and Quavo, according to his website.

He started his career as a teenager by promoting parties and events in Atlanta before being signed to Def Jam Records. His big break came in 2008, when he spotted a 12-year-old Bieber singing on YouTube and saw star potential.