FIFA and Lenovo Join Forces in World Cup Technology Partnership

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Lenovo has been appointed as FIFA’s official technology partner for the 2026 Men’s World Cup and the 2027 Women’s World Cup.

The partnership, which was announced this week at Lenovo Tech World in Seattle, will see the Chinese technology firm provide a range of services and solutions to assist football’s governing body in delivering both tournaments.

Lenovo will supply advanced technology, including artificial intelligence, computing power, and data centre services, for the men’s and women’s tournaments, which are set to take place in Canada, Mexico, and the United States in 2026, and in Brazil in 2027, respectively.

The company will offer its suite of ThinkPad laptops and Motorola mobile technology, aiming to enhance the fan experience both within stadiums and around the world. Lenovo has also stated that it will provide analytics solutions and open up data access for participating football nations.

Yuanqing Yang, Chairman and CEO of Lenovo, said: “As one of the world’s leading technology companies, we are thrilled to partner with the world’s most global and popular sport. Lenovo will be powering the largest sporting and entertainment events in human history—events with more viewers, more nations participating, and an unprecedented global demand for data processing and technology.

“Lenovo is proud to support FIFA’s vision of harnessing technology to elevate the sport, enrich the global fan experience, and foster innovation that levels the playing field. We are excited that our cutting-edge technology and AI advancements will take centre stage at the upcoming tournaments, showcasing the transformative power of smarter technology to the world.”

Lenovo already partners with other sporting organisations, including Formula One.

The 2026 tournament will feature 48 teams and will mark the first time that three nations have co-hosted the event. The United States last hosted a Men’s World Cup in 1994. The 2027 Women’s World Cup, the tenth edition of the tournament, will see 32 teams competing.

Previous tournaments have seen more than 3 million fans descend upon host nations, along with broadcasters, players, and teams from across the globe, placing considerable pressure on local technological infrastructure.

FIFA President Gianni Infantino, who made a surprise appearance at Lenovo Tech World to announce the partnership, said: “At FIFA, we are dedicated to growing the game globally and making football accessible to all. We are excited to welcome Lenovo on this journey and to work with them to implement technologies, innovations, and programmes that promote our sport. Data and technology together enable us to understand our fans better, and we will use this to create unparalleled and unforgettable fan experiences at the FIFA World Cup 2026 and the FIFA Women’s World Cup 2027.”