Chelsea Football Club has announced a new, long-term global partnership with Dubai-based Damac Properties.

Damac will feature on the Chelsea FC men's and women's shirts for the remainder of the 2024/25 season, with its debut appearing in the men's UEFA Conference League semi-final fixture against Djurgarden on Thursday.

Football-Themed Residences

Additionally, an ultra-modern development, Chelsea Residences by Damac, is being designed and launched in partnership with Chelsea FC in Dubai. The project is slated to be the first football-themed branded residences of its kind.

Amira Sajwani, Managing Director of Sales & Development at Damac Properties, stated: “This launch marks the first of an elite collection that celebrates not only the passion of Chelsea FC but its enduring legacy, innovative spirit, and relentless pursuit of excellence. This initiative goes beyond celebrating the beautiful game; it sets a new benchmark.”

Bringing Chelsea Back to Life in Dubai

Jason Gannon, President and COO of Chelsea Football Club, commented: “We are thrilled to be working with the industry leader to bring to market a first-of-its-kind branded Chelsea FC residence in Dubai. With the club located in the heart of London, this collaboration will bring Chelsea to life in Dubai.”

Located in Dubai’s newest beachfront address, Maritime City, Chelsea Residences by Damac is a unique project that will consist of over 1,400 residential units.