The Mexican government criticized a US ad warning against undocumented migration, calling it discriminatory. President Sheinbaum proposed reforms, including banning foreign-funded ads on Mexican TV, in response to the campaign aimed at reducing migrant flows.

On Monday, the Mexican government announced that it had sent a letter to television stations, requesting the ban of an advertisement by the administration of US President Donald Trump that warns against undocumented migration.

The commercial, which includes Spanish subtitles, features US Homeland Security Secretary Kristi Noem stating, "If you are considering entering America illegally, don't even think about it." She also discussed "hunting down" migrants who commit crimes, adding that "criminals are not welcome here."

During a news conference, Mexican President Claudia Sheinbaum criticized the advertisement, describing it as containing a "discriminatory message that violates human dignity" and warned that it could incite "violence against people on the move."

The ad is part of a multimillion-dollar international campaign aimed at reducing the number of migrants heading to the United States. This campaign comes as the Trump administration intensifies its efforts to combat undocumented migration and drug trafficking. Additionally, the administration has announced plans to station US soldiers along parts of the border with Mexico.

In response to the ad, Sheinbaum denounced it as discriminatory and revealed her intention to introduce reforms. Among the proposed changes, she suggested banning foreign governments from funding advertisements on Mexican TV networks.