Newcastle United Extend Long-Standing Partnership With Molson Coors

Newcastle United have extended their long-standing partnership with global brewing giant Molson Coors, continuing the supply of alcoholic beverages at St James’ Park.

The Canadian-American company, which owns well-known brands such as Carling, Madri, Alpacalypse, Coors, Blue Moon and Staropramen, has been serving supporters at St James’ Park since 2007. The renewed agreement will see Molson Coors remain the club’s official beer partner, with the deal also covering the nearby STACK venue, where sales linked to the partnership have increased by around a third.

The extension follows the Magpies’ announcement four months ago that Guinness had joined the club as a global partner. In addition to supporting the men’s first team, Carling will also back Newcastle United Women at the Gateshead International Stadium.

Newcastle United chief executive David Hopkinson described the extension as a source of great pride for the club.

“We are extremely proud to extend our longest-standing commercial partnership, which is now set to surpass the two-decade mark,” Hopkinson told the club’s official website.

“Our relationship with Molson Coors has truly stood the test of time, and it is clear how much this partnership means to our supporters. We look forward to building on this shared legacy and creating even more memorable moments together in the years ahead.”

Ryan McLaughlin, Carling’s brand director, also spoke of his excitement at continuing the collaboration and hinted at something new for supporters to look forward to.

“It’s fantastic to be celebrating our near two-decade partnership with Newcastle United, and we’re excited to continue building on it throughout the current season and beyond,” he said.

“We also have something very exciting planned for 2026, which will give football fans a new way to enjoy Carling on a matchday. Supporters should keep an eye out on the concourse in the new year.”