Coca-Cola Signs Two-Year Partnership With Football Australia Ahead of FIFA World Cup

Football Australia has announced a new two-year partnership with Coca-Cola, with the global beverage giant joining as the Official Supplier of the CommBank Socceroos and CommBank Matildas.

The agreement will see Coca-Cola align with Australia’s senior national football teams across major international tournaments, including the FIFA World Cup 2026 and the FIFA Women’s World Cup 2027.

Coca-Cola to Launch Major National Campaigns

As part of the partnership, Coca-Cola will roll out two nationwide campaigns centred around Australia’s national teams.

The first activation will take place during the FIFA World Cup 2026 period and will focus on supporting the CommBank Socceroos as they prepare for their sixth consecutive World Cup appearance.

A second campaign will follow in 2027 ahead of the FIFA Women’s World Cup, with the CommBank Matildas expected to play a central role.

Launching both in-store and online from June 10, 2026, exclusively through Coles, the first campaign will feature limited-edition Coca-Cola Classic and Coca-Cola Zero 10-pack cans showcasing four Socceroos stars — Nestory Irankunda, Mathew Ryan, Jordy Bos and Cameron Burgess.

Supporters who purchase the limited-edition packs during the promotional period will have the opportunity to enter competitions via the Coles website for a chance to win a range of exclusive prizes.

Rewards are expected to include VIP matchday experiences with the Socceroos, signed merchandise and several additional fan-focused experiences.

Football Australia Welcomes Global Brand Partnership

Football Australia Chief Executive Officer Martin Kugeler described the agreement as an exciting development for the sport in the country.

“We are proud to welcome Coca-Cola as an Official Supplier of our national teams, starting an exciting new chapter with one of the world’s most iconic brands,” Kugeler said.

“This partnership brings together the global scale of Coca-Cola with the passion and reach of football in Australia, creating new opportunities to connect with fans across the country.”

Kugeler also highlighted the significance of the upcoming FIFA World Cup and the importance of strengthening engagement with supporters nationwide.

“The upcoming FIFA World Cup 2026 represents a key moment for the CommBank Socceroos, and the Coca-Cola campaigns will help bring supporters closer to the team through unique and engaging experiences,” he added.

“As part of Football Australia’s long-term strategy, we will continue to align with premium brands such as Coca-Cola, who enable us to grow and make football more accessible and attractive to all Australians.

“We look forward to working closely with Coca-Cola to deliver impactful campaigns that celebrate our players and inspire fans nationwide as we also build towards the FIFA Women’s World Cup 2027 with the CommBank Matildas.”

Coca-Cola Strengthens Commitment to Australian Football

Coca-Cola Europacific Partners Managing Director Orlando Rodriguez also welcomed the partnership, describing football as a powerful way of connecting communities across Australia.

“For nearly 90 years, Coca-Cola has been part of the fabric of Australian life — bringing people together through shared moments,” Rodriguez said.

“Partnering with Football Australia reflects our continued commitment to connecting communities through experiences that unite the nation, with the CommBank Socceroos and Matildas at the heart of that.”

As part of the agreement, players from both national teams will feature prominently across Coca-Cola’s marketing campaigns leading into the World Cup tournaments.

The partnership will include appearances on product packaging, in-store promotions at Coles outlets nationwide and campaigns across Coca-Cola’s digital, broadcast and outdoor advertising platforms.

In a further show of support ahead of the FIFA World Cup 2026, Coca-Cola’s iconic Kings Cross billboard in Sydney will also be illuminated in green and gold from May 27 in support of the CommBank Socceroos.

The partnership represents another significant commercial step forward for Football Australia as the organisation continues to expand the visibility and commercial strength of the sport across the country.