Celtic Unveil New Away Kit For 2026/27 Season Ahead Of New Campaign

Celtic have officially unveiled their away kit for the 2026/27 season, offering supporters their first look at the design the team will wear on the road during the upcoming campaign. The launch marks another important milestone in the club's preparations for the new season, combining tradition with a fresh modern look.

Celtic have revealed their new away strip for the 2026/27 season, giving supporters an early glimpse of the kit that will accompany the club's domestic and European campaigns. The launch forms part of the club's preparations for the new football year and has already generated excitement among fans eager to see the team return to competitive action.

As with every new release, the unveiling reflects the club's desire to balance its rich heritage with contemporary design, while strengthening its connection with supporters around the world.

Fresh Design Reflects Club Identity

The new away strip has been introduced as another representation of Celtic's identity beyond Celtic Park. While away kits often feature more adventurous colours and styling than traditional home shirts, they remain carefully designed to reflect the values and history associated with the club.

Supporters will now look forward to seeing the new design worn in competitive fixtures throughout the season.

Kit Launches Become Major Events

Modern football shirt launches have evolved into significant occasions for clubs, attracting widespread attention from supporters, sponsors and commercial partners. Beyond their sporting purpose, new kits play an important role in strengthening club branding and engaging fans across global markets.

The unveiling also provides supporters with an opportunity to connect with the club ahead of the start of another competitive campaign.

Players Prepare For New Season

The release of the away strip comes as Celtic continue preparations for the 2026/27 season through pre-season training and squad development. New signings, returning players and coaching staff are working towards ensuring the club remains competitive in both domestic competitions and European football.

Supporters will hope the new campaign delivers further success while the players create memorable moments wearing the newly unveiled strip.

Commercial Success Continues To Grow

Replica shirt sales remain an important source of revenue for leading football clubs, helping fund sporting projects, youth development and future investment. New kit launches therefore represent not only a celebration of club tradition but also an important part of the club's commercial strategy.

Celtic's global fanbase is expected to contribute strongly to demand as supporters purchase the latest design ahead of the new season.

Attention Turns To Competitive Football

With the away kit now officially unveiled, attention will gradually shift from product launches to matters on the pitch. Players, coaches and supporters alike will be eager to see the new strip make its competitive debut as Celtic begin another campaign filled with ambition and expectation.

The unveiling represents another step towards the start of the 2026/27 season, with the club hoping the new away colours will become associated with strong performances, memorable victories and continued success both at home and across European competition.