Microsoft (Owners of Xbox) and Sony (Owners of PlayStation) have faced a soaring wave of user backlash over the plans to put adverts into free versions of popular titles.
is said to have started development of free versions of Xbox
exclusives like Halo and Forza, only when loading it would run an ad
have announced a similar scheme with their new Uncharted game, via
in-game billboards and assets.
companies addressed complaints saying that: “We aren't doing this
to make more money, but to entice developers to make free games”.
move came after free-to-play titles became popular due to the rise of
mobile gaming and the Covid-19 Pandemic along with the cost of living
crisis meaning some people can't spend £50 ($70) on games any more.
outraged stated that: “This effects more than play-ability, but
in-game brands like Nuka-Cola from Fallout and Zpam from Plants vs
Zombies would also be effected.
replacing them with their real-world counterparts, the move will
cause players to feel less immersed in the game's universe and for
creativity to spiral”.
Back in the 80's and 90's, companies like Coca Cola, Domino's, Pepsi, Burger King, Chex, and McDonald's were able to publish their own games to try and sell products.
New laws prevent them from doing this however, so the initiative from Microsoft and Sony to put adverts in free versions of buy-able titles is heavily supported by companies wanting to get their products into video games.